McLaren Racing today announced the renewal of a number of its partnerships. The extensions will see Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker continue to work with the motorsports team throughout the 2025 season and beyond. 

Alteryx 

Alteryx will continue to support the McLaren Formula 1 Team through the integration of Alteryx’s enterprise data analytics and automation software. In an industry where every millisecond makes a difference, the software plays a key part in enabling the team to analyse data from the car, the factory and the garage quickly and efficiently, enhancing decision-making across race weekends to impact on-track performance. 

Medallia  

Medallia will continue as Official Feedback Partner of the McLaren Formula 1 Team, bringing its expertise to McLaren Racing and providing the team with a range of solutions to capture feedback from fans and team members. This will help the team on their journey to continuously improve the fan and employee experience. 

Salesforce 

Salesforce, a global leader in AI customer relationship management, extends its partnership as Official CRM Platform of the McLaren Formula 1 Team. With Salesforce, McLaren looks to gain efficiencies and drive innovation using Agentforce, the new AI technology from Salesforce, across business operations and fan experiences. Salesforce will help McLaren in its efforts to attract new audiences and deepen its relationships with its existing global fanbase. 

Smartsheet  

Smartsheet will continue as an Official Technology Partner of the McLaren Formula 1 Team. Smartsheet technology helps enable the team to move faster off track, supporting McLaren Racing’s digital programmes with smarter asset management to support fan engagement and race operations.  

Stanley Black & Decker 

The partnership between McLaren Racing and Stanley Black and Decker will see the company continue as Official Tools and Storage Partner of the McLaren Formula 1 Team. Stanley Black & Decker will continue to support the team on and off track with a range of tools, including the iconic DEWALT brand, enhancing performance and technological advancements. 

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said: 

“It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success. Our partnerships with these industry-leading brands across both the technology and commercial sector are critical in ensuring we continue to innovate and push boundaries across all areas of our business.”