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At its core, racing is a business. And like every other business, McLaren Racing has seen the work it does—and the way it does it—change dramatically over our nearly 60-year history. Better engineering. More data. More fans. And different ways of working together to create a more connected car and more exciting racing.

McLaren understands that new work needs to be managed in equally new ways, so we turned to Smartsheet for help.

Smartsheet makes software that helps companies create more meaningful work. They’re helping organizations of all sizes manage projects, automate processes and tasks, and scale up to enterprise-level programs and portfolios — all with one platform.

Smartsheet Sponsor X

For the 2022 Formula 1 season, Smartsheet embarked on a global initiative that focused less on what their company does and more on what they believe in. They called it Sponsor X.

As part of their sponsorship, they gave up their prominent placement on our cars during the Australian Grand Prix to the Australian non-profit DeadlyScience, whose mission is to provide science, technology, engineering and mathematics (STEM) resources, mentoring and learning opportunities to Aboriginal and Torres Strait Islander students.

And, they did it again at the United States Grand Prix in Austin, Texas. On this occasion to amplify the work of The Hidden Genius Project, a non-profit that trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities. 

Enabling a new generation of technology leaders and entrepreneurs is important to both of our companies, and we could not be more proud to help Smartsheet spotlight these incredible organisations. Sometimes leaving a mark means removing one.

Learn more about Sponsor X.