In 2016, McLaren announced a long-term partnership with luxury watchmaking brand Richard Mille. It is a perfectly balanced partnership: both brands share a passion for modern technology, cutting-edge design and precision engineering.
The Swiss brand started making watches in 2001 but quickly established itself as one of the pre-eminent players within the industry, developing a unique, immediately recognisable architectural aesthetic. Richard Mille endeavoured to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, with the goal of creating an extreme timepiece, without compromise, without gimmicks.
