British American Tobacco (BAT) is one of the world’s leading, multi-category consumer goods companies, providing tobacco and nicotine products to millions of consumers around the world. It employs over 55,000 people, with market leadership in over 50 countries and factories in 48.
Rooted in advanced technology, the partnership gives BAT truly global marketing and innovation platforms to accelerate its journey with its New Categories business, focused on creating “A Better Tomorrow” for its consumers, shareholders, society and employees. A Better Tomorrow will see BAT continue to anticipate and satisfy the ever-evolving consumer: providing pleasure, reducing risk, increasing choice and stimulating the senses of adult consumers worldwide.
BAT partnership enhanced
The new deal will see BAT become a Principal Partner of McLaren from the 2020 Formula 1 season
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McLaren partners with BAT
Focusing solely on potentially reduced risk products and grounded in technology and innovation
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