British American Tobacco
British American Tobacco (BAT) is one of the world’s leading, multi-category consumer goods companies, providing tobacco and nicotine products to millions of consumers around the world. It employs over 55,000 people, with market leadership in over 50 countries and factories in 48.
Rooted in advanced technology, the partnership gives BAT truly global marketing and innovation platforms to accelerate its journey with its New Categories business, focused on creating “A Better Tomorrow” for its consumers, shareholders, society and employees. A Better Tomorrow will see BAT continue to anticipate and satisfy the ever-evolving consumer: providing pleasure, reducing risk, increasing choice and stimulating the senses of adult consumers worldwide.
British American Tobacco announces enhanced partnership with McLAREN Racing
The new deal will see BAT become a Principal Partner of McLaren
McLAREN Racing and VELO launch new esports series
The four-part VELO ESERIES will see top celebrities go head-to-head
Introducing Rudimental to the home of McLAREN Racing supported by Vuse
The band get inspired at the McLaren Technology Centre
VELO ESERIES – an esports series like no other
Get your game on in 2021