Accelerating Transformation
In late 2019, BAT further enhanced its partnership with McLaren, signing a new agreement which will continue to support BAT’s corporate strategy by accelerating its transformation.
“Accelerating Transformation” is at the heart of BAT’s commitment to achieve A Better Tomorrow by growing its portfolio of New Category products. This includes BAT’s leading vapour range, VUSE, and its modern oral product, VELO.
British American Tobacco announces enhanced partnership with McLAREN Racing
The new deal will see BAT become a Principal Partner of McLaren from the 2020 Formula 1 season
McLAREN Racing announces global partnership with British American Tobacco
Focusing solely on potentially reduced risk products and grounded in technology and innovation