Today marks the official announcement of a new partnership between McLaren and premium smartphone maker OnePlus. United in their passion for speed, the two brands will unveil the first stage of the collaboration on December 11, 2018 at the ‘Salute to Speed’ launch event, held at the McLaren Technology Centre in the UK. The partnership incorporates both McLaren Automotive and McLaren Racing.
McLaren is renowned for innovation through technology and the fearless pursuit of better. OnePlus is similarly renowned for pushing the limits of performance and speed. The premium smartphone brand consistently delivers the fastest experience – from lightning-quick gaming and app experiences without lag, to OnePlus Fast Charge technology which has set a new benchmark for quick-charging solutions, to the superfast Screen Unlock.
Joining forces will enable OnePlus and McLaren to unlock a new long-term technology partnership as they bring together the celebrated values which define the legacy of both brands – speed, craftsmanship, and an uncompromising dedication to continuous useful innovation.
Pete Lau, CEO of OnePlus, said:
“McLaren and OnePlus were born in a similar way - with a big dream to create something special. Starting from nothing, we challenged ourselves to never settle. Today we unveil a true testament to innovation, a salute to speed.”
Zak Brown, CEO of McLaren Racing, said:
“The OnePlus brand is synonymous with speed and power, two values that McLaren likewise strives to deliver with every car we build. Bringing together the inventive, pioneering spirit shared by both OnePlus and McLaren is a firm statement of intent to leverage our collective powers and break new ground for innovative ideas and technology.”
More details about the partnership between OnePlus and McLaren, including a special announcement, will be revealed at the OnePlus “Salute to Speed” event on December 11, 2018.