Tezos was selected by McLaren Racing for a multi-year technical partnership across Formula 1 and esports. Tezos, the world’s most advanced blockchain, is the team’s Official Blockchain Partner and McLaren will use the energy efficient and upgradable network to create a non-fungible token (NFT) fan experience. McLaren will bring the most illustrious racing heritage and the most exciting driver line-ups across multiple racing teams to offer an unrivalled and engaging NFT fan experience based on the Tezos blockchain.
Tezos is an open source blockchain for assets and applications that continuously evolves through efficient on-chain governance and upgrades. For Tezos and McLaren, sustainability through innovation go hand in hand – embracing clean NFTs and energy-efficient networks ensures that the impact of this new medium to share creative expression is not offset by unnecessarily high energy consumption. Unlike traditional Proof of Work blockchains, Tezos’ pioneering Proof of Stake mechanism is a significantly more energy-efficient approach to securing its network using two million times less energy than Proof of Work networks like Bitcoin and Ethereum. This allows Tezos to operate cleanly, with minimal energy consumption and a negligible carbon footprint.
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McLAREN Racing announces new multi-year technical partnership with Tezos
McLaren Racing to build NFT fan experience platform on energy-efficient blockchain network
McLAREN Racing creates the McLAREN Racing Collective
Introducing the digital collectible programme