Garena, the leading game developer and publisher in Southeast Asia, Taiwan, and Latin America, has announced a collaboration with McLaren Racing, and Free Fire, the world’s most downloaded mobile game in 2019 and 2020.
Free Fire’s crossover with McLaren – Ace the Field – will feature thematic takeover in Free Fire, exclusive collaboration content, and various in-game features, as well as various promotional social media campaigns and offline activations.
Not only would Free Fire bring a future inspiration of McLaren into the game, both teams have collaborated for an exclusive version to be named “MCLFF”, an abbreviation for McLaren-Free Fire. The design in collaboration with the McLaren Racing design team, takes inspiration from other McLaren race cars, including the MCL35M.
The McLaren P1 is designed, engineered, and built to be the best driver’s car in the world, while the MCLFF will represent McLaren’s vision of the future, where Grand Prix racing meets the age of advanced technology.
Lando Norris features in this collaboration – fans can expect to catch Lando throughout the campaign, with more details to be revealed at a later date. Also on offer are opportunities to win VIP McLaren Racing prizes and experience a McLaren x Free Fire activation.
Stay tuned to Free Fire’s social media channels for all the latest on the McLaren Racing X Free Fire crossover!