McLaren Racing’s Chief Marketing Officer Louise McEwen has been named among ADWEEK’s Most Powerful Women in Sports for 2026.

Every year, the award-winning American publication honours women and non-binary individuals who have had a significant impact across sports business and marketing, including athletes, executives, journalists, agents, and creators.

ADWEEK’s expert judging panel recognised the 35 influential leaders for positively shaping their respective organisations and the wider sporting industry, using their platforms to expand opportunity and drive inclusion.

Formula 1 Chief Commercial Officer Emily Prazer and F1 Academy Managing Director Susie Wolff were also named among the esteemed honourees for their impact on motorsport.

Lou became McLaren Racing’s Chief Marketing Officer in May 2024, having first worked with the team as a consultant in 2014 before joining full-time as Brand Director in 2017.

Her relationship with McLaren stretches back even further, following nine years at Vodafone Group, working across its global sponsorship properties and brand experiences, including its then-partnership with McLaren.

In 2025, Lou became only the 11th woman to stand on the F1 podium when she collected the Constructors’ trophy at the Miami Grand Prix, following Oscar’s victory at the US circuit.

“What an incredible group of hugely talented women to be listed alongside, and it’s wonderful to see Susie Wolff and Emily Prazer featured - two leaders I’m fortunate to work alongside,” said Louise McEwen, Chief Marketing Officer, McLaren Racing. “I’m really proud of the strides our sport has made in widening pathways for women, and I’m looking forward to seeing continued progress as we work towards stronger representation at every level.”

The McLaren Mastercard Formula 1 Team have enjoyed two hugely successful seasons on track, securing back-to-back Constructors’ World Championships for the first time in over 30 years, alongside a first Drivers’ World Championship since 2008.

That success has been driven by the team’s off-track efforts, with McLaren Racing’s Commercial Team, led by Lou, Matt Dennington, and Nick Martin, hailed by ADWEEK for turning McLaren Racing into a “cultural force”.

This includes last year’s hugely successful McLaren Racing Live: London event in Trafalgar Square, which drew over 40,000 race fans across two days, while other high-profile off-track triumphs include 2024’s Ayrton Senna tribute livery - McLaren’s most successful ever campaign - and the first Formula 1 women’s apparel collaboration, with Abercrombie & Fitch.