The McLaren Formula 1 Team and Principal Partner BAT’s brand VELO have today revealed a special fan-inspired livery for the Abu Dhabi Grand Prix. Created as part of the ‘Live Your Fandom’ campaign, the livery design showcases the passion, creativity and community of the McLaren Formula 1 Team’s global fanbase.

Designed in collaboration with nine McLaren Formula 1 Team fans from across the globe, the livery artwork features a series of bespoke icons, each representing unforgettable fan memories and symbols of the McLaren Formula 1 Team legacy and fan spirit. From drivers’ race suits to paddock screens and garage walls, the race-wide artwork will show up in core elements with the McLaren Formula 1 Team over the iconic finale weekend.

Earlier this year, the selected fans were invited to the McLaren Technology Centre (MTC) for a behind-the-scenes experience, with McLaren Racing CEO Zak Brown and McLaren Formula 1 Team Driver Lando Norris, before later returning to preview the finished livery ahead of its Abu Dhabi debut – which marks the culmination of the 2025 Formula 1 season.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said:

“Our fans are at the heart of everything we do, and this special livery is another way of showing our appreciation. Through the ‘Live Your Fandom’ campaign with VELO, we’ve been able to celebrate their passion and creativity in a way that truly brings the Papaya Family together.”

Luca Angiolillo, Global Head of Partnerships at BAT, said:

"VELO believes in championing authentic self-expression, and what better way than to literally put the passion of the McLaren Formula 1 Team global fanbase onto the MCL39? This co-created design is a powerful statement of how deeply fans are integrated into the team's journey, which is the ultimate embodiment of our 'Live Your Fandom' campaign. VELO is proud to celebrate these experiences that allow fans to embrace their own unique fandom as part of a community – and we can’t wait to see this special fan-driven takeover take centre stage at the season finale!”