The McLaren Formula 1 Team and Official Primary Partner OKX have today launched a Riviera-inspired livery enhancement to run on both McLaren Formula 1 Team race cars at the 2025 Monaco and Spanish Grands Prix.

The livery enhancement marks OKX’s European market launch and nods to McLaren’s iconic M7A race car, with the clean lines of the livery enhancement also drawing inspiration from the elegance of the Riviera, while it also juxtaposes the legacy of the M7A against the innovation that runs through the modern-day team and its partner OKX.

The McLaren M7A race car was not only the car that broke new ground for the team – delivering McLaren’s first Formula 1 win in 1968 with none other than Bruce McLaren at the wheel – but it also was the car that debuted the team’s legendary papaya livery: a first in an era of black and white television coverage. Whereas the M7A marked a transformation from the previous identity of the team, OKX provides prides itself on offering A New Alternative to traditional finance and cryptocurrency.

Supported by a campaign film featuring drivers Lando and Oscar, captured on-site in Monaco, this campaign is the fourth of its kind that McLaren has run in collaboration with OKX, highlighting the continued commitment of McLaren and its partner to excite and inspire McLaren fans and OKX customers worldwide.

The livery enhancement will run on both McLaren MCL39s throughout the entirety of the Monaco and Spanish Grands Prix weekends, with McLaren Formula 1 Team drivers’ Lando Norris and Oscar Piastri sporting A New Alternative inspired overalls in Monaco.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said:

“We’re always proud to be able to celebrate our storied legacy. Working with OKX on this latest livery enhancement is a great way to not only celebrate this history, but also the innovation and forward-thinking nature that inspires both McLaren and OKX brands. I can’t wait to see the cars on track over the next two race weekends.”

Haider Rafique, Chief Marketing Officer, OKX said:

“Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom, the sport’s culture has evolved and there’s a fantastic attitude of freedom to push the boundaries of what’s possible. This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance and Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for."