Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers.
As the Official CRM Partner, Salesforce will help McLaren deepen the relationship with its global fanbase and connect with audiences in new markets through its Customer 360 product suite. Specifically, McLaren will use Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Mulesoft to put fans at the heart of their the team’s operations and build life-long relationships.