McLaren has a long-term partnership with Hookit, the leading sponsorship analytics and valuation platform in sports.
As the team's official digital valuation partner, Hookit measures, values and helps optimise the ROI the team drives for its sponsor-partners across social and digital media.
Beyond sponsorship measurement and valuation, the McLaren marketing team also has access to real-time analytics and insights for comparative benchmarking and tools to optimise its digital content and marketing strategies, maximising sponsorship value across social and digital media.
Speaking about the partnership, Zak Brown, Executive Director, McLaren Racing, said: “It’s clear that Hookit is a pioneer in this space and provides the deepest, most comprehensive solution that aligned with our needs. Hookit’s capabilities complement our strategy for industry-leading insights and business intelligence enabling us to demonstrate tangible ROI across all of our marketing activities.”
Scott Tilton, CEO, Hookit, commented: “Hookit prides itself on being the first, most-trusted standard in the marketplace for next-generation sponsorship analytics and valuation and we’re thrilled to be partnering with McLaren. Zak and his team are very forward-thinking and focused on capitalising on the massive growth and opportunity they have to drive value for their sponsors in social and digital media.”
Rob Bloom, Group Digital Director, McLaren Group, adds: “McLaren has an established status in activating our brand and partners across digital and social media through creative campaigns and pioneering digital platforms. Through our partnership with Hookit, we are now better placed to report on the value that we drive for our sponsor-partners through this medium and optimise our future activations.”