29 April 2026 22:00 (UTC)
The official launch of McLaren Golf takes place in Miami ahead of the F1 Grand Prix
McLaren’s new venture, McLaren Golf, today announces its official launch alongside the introduction of its debut irons, the Series 1 and Series 3. First unveiled in March, McLaren Golf represents a natural evolution of the brand’s high-performance mindset - translating decades of engineering expertise from motorsports and automotive design into the game of golf. Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.
"We’ve been working toward this moment for some time, and there’s a real sense of anticipation in seeing it all come to life.
“Behind the scenes, we challenged every part of the process - from materials to construction - to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
“McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren - designed for those who value performance, craftsmanship, and purpose.
Both Series 1 and Series 3 irons will be priced at $375 USD / £360 GBP per club (in a stock configuration) and will initially be available in North America, Europe, and South Korea through select custom-fitting retailers starting from April 30, 2026, and online in North America at mclarengolf.com. McLaren Golf is supported by 8AM Golf as a key partner, providing support and consultation through a variety of golf-specific services. 8AM Golf is a holding company consisting of golf businesses and brands that are dedicated to helping golfers at every level enjoy the game more.
The brand’s initial roster of world-class athletes is a testament to the quality, performance and commitment of McLaren Golf. Justin Rose leads the charge, joined by Michelle Wie West and Ian Poulter. They’re athletes who reflect McLaren Golf’s pursuit of excellence through precision, preparation and performance. All three are not just ambassadors for the brand, but investors, committed to the long-term success of McLaren Golf. Rose, a major champion, Olympic gold medalist and winner of 27 global titles, brings a career defined by discipline, consistency and attention to detail, which aligns ideally with the core pillars of McLaren. Justin has been integral to the establishment of McLaren Golf for close to two years now, testing prototypes, guiding club development and acting as an advisor to the board. He will play the Series 1 irons beginning this week in Miami as he looks to continue an awe-inspiring run of form. Another major champion, Wie West, is one of the most influential figures in modern golf. The U.S. Women’s Open Champion has always broken barriers and pushed boundaries, and continues to do so with McLaren Golf as both a player and investor. Wie West’s resilience, individuality and longevity are a perfect match for the brand. She will play the Series 1 irons at the Mizuho Americas Open and the U.S. Women’s Open. Ian Poulter, a former top-five player in the world and Ryder Cup legend, has more than a dozen worldwide wins to his name. He’s known for his competitive edge and flair on the game’s biggest stages and adds a fearless presence and proven ability to deliver under pressure, as well as a deep-rooted passion for McLaren and motorsports. Poulter has been testing and preparing to put the Series 1 irons in play.
“Miami provides the perfect stage for the launch of McLaren Golf, bringing the worlds of racing and elite golf together, at a defining moment for our brand. A powerful extension of who we are, McLaren Golf broadens our reach, deepens our relevance with fans, and reinforces our commitment to driving success at the highest level of global sport.”
The official launch of McLaren Golf takes place on Wednesday, April 29, adjacent to the Miami Grand Prix and the PGA Tour’s Miami event, a symbolic coming together of McLaren’s worlds.
