Ahhh, car launch… The nervousness, the feverish excitement, that sense of unbridled anticipation. It’s a special time of year, where the world gets to feast its eyes on what Formula 1 teams have to offer for the season ahead.
However, lavishly revealing a brand-new Formula 1 car is now about as fashionable as Myspace – for anyone born in the twenty-first century that’s a social networking site.
It means that this annual occurrence of rebirth at the pinnacle of motorsport is paradoxically met with a sense of nostalgia, as the most extravagant and sometimes strange launches have left an indelible mark on hearts and minds… and marketing budgets.
From the Spice Girls to building a car in Berlin, and everything in between – including Nigel Mansell’s posterior – we’ve certainly played our part.
With the launch of MCL35 approaching, here’s a countdown of our most memorable unveilings: