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McLAREN Racing and Splunk announce multi-year Formula 1 partnership extension

"Over the past year, our work with Splunk has been incredibly beneficial to our team"

McLaren Racing and Splunk Inc., provider of the Data-to-Everything™ platform, have today announced a multi-year partnership extension which will see Splunk continue as an Official Technology Partner of the McLaren F1 team and McLaren Group.

In 2020, Splunk began collaborating with McLaren to deploy its Data-to-Everything platform, helping to enhance performance across the McLaren Racing team by bringing data to action for every question and decision on and off the track. Splunk will continue to capture data from across the McLaren Group infrastructure, network and server environment. This also spans the McLaren Racing function, including the team’s Formula 1 cars, to assist in accelerating operations and performance to benefit the team.

As part of the partnership, the Splunk brand will be represented on the McLaren F1 driver race suits of Lando Norris and Daniel Ricciardo, sidepods and cockpits of the McLaren Formula 1 MCL35M race cars and on team apparel.

Zak Brown, CEO, McLaren Racing, said:

“Over the past year, our work with Splunk has been incredibly beneficial to our team. In the fast-paced and technology-rich environment of Formula 1, data is a core element to our team and integral to how we operate effectively and efficiently. We are delighted to extend our partnership with Splunk, enabling us to continue deploying their expertise and Data-to-Everything platform, providing our team with valuable insights to strengthen our operations and performance.”

Doug Merritt, President and CEO, Splunk, said:

“High performance on the race track comes down to split-second decisions and data is the key to making that happen. Splunk’s Data-to-Everything Platform provides the McLaren Racing team with powerful insights and machine learning capabilities that enable the team to turn their data into doing. We’re excited to extend our partnership with the team both on and off the racetrack.”