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Louise McEwen

Executive Director, Brand & Marketing

Louise McEwen is Executive Director, Brand & Marketing at McLaren Racing. Louise is responsible for the narrative and strategy of the brand, while also overseeing the creative visual identity of the team’s entire racing portfolio. Louise began working with McLaren as a consultant in 2014, before joining as Brand Director in 2017, a role that grew to comprise strategy and marketing, and now represents a pillar of the commercial leadership team.

Prior to joining McLaren, Louise was at Vodafone Group for nine years, working across its global sponsorship properties and brand experiences, including the title partnership with Vodafone McLaren Mercedes. Louise also has experience on the agency-side of the industry, working at Octagon Sports Marketing on a multitude of sports and entertainment platforms. Louise has a degree in Sports Science & Social Science from Loughborough University.