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    Established in 2004, Ultimotive Group are experts in growing ambitious brands in the automotive industry.

    Founded on a basis of outstanding customer service and innovation, the company invests extensively in product development and research to ensure consumer needs are met with exceptional products.

    Precision, Performance, Protection underpin the extensive range of 18 products that mirroring McLaren’s relentless pursuit of excellence. Launched in the striking papaya orange, synonymous with the team, it offers everyday drivers and enthusiasts a high-performance total car care solution.

    We are proud to have launched the McLaren Racing Car care range in the UK and exclusively with Halfords.