Smartsheet
At its core, racing is a business. And like every other business, McLaren Racing has seen our work - and the way we do it - change dramatically over our 60-year history. Better engineering. More data. More fans. And different ways of working together to create a more connected car and more exciting racing.
McLaren understands that new work needs to be managed in equally new ways, so we turned to Smartsheet for help.
Smartsheet makes work management solutions that help organisations of all sizes pioneer new ways of working with consistency, scale, and ease - all with one platform.
Smartsheet Sponsor X
For the 2023 Formula 1 season, Smartsheet is embarking on a global initiative that focuses less on what their company does and more on what they believe in: work that matters. They call it Sponsor X.
As part of their sponsorship, Smartsheet gave up their prominent placement on our cars at two races during the 2022 F1 season, and they’re doing it again this year.
At the 2023 British Grand Prix, they’re entrusting their prime spot on the front wing of our McLaren Formula 1 Cars to London-based STEAM Co., a catalyst of educational change and the third Sponsor X nonprofit. During the US Grand Prix in Austin, Texas, Smartsheet highlighted Girlstart. This Austin-based nonprofit helps young girls reach their full potential by offering top-notch STEM education, mentorship, and resources to girls of all backgrounds.
Enabling a new generation of creative thinkers, innovators, and world-changers is important to both of our companies, and we’re proud to help Smartsheet spotlight these incredible organisations. And helping us demonstrate how a car can become a beacon of change.
Why Smartsheet is replacing its logo with a non-profit
For more reasons than one, Lando and Oscar’s cars will look a little different at this year’s British Grand Prix
Sponsor X at the British Grand Prix
"We are excited that Smartsheet continues to spotlight these important causes through Sponsor X"
A good cause
Why Smartsheet is taking their logo off of the MCL36 and replacing it with a nonprofit
McLAREN Racing and Smartsheet announce new partnership with the McLAREN Formula 1 team
"Smartsheet's technology will help us drive our digital programmes to a new level"