Racing Unleashed (RU), the leader in digital motorsport, and McLaren Racing, one of the most iconic teams in motor racing, are thrilled to announce an exciting new licensing partnership.

This collaboration will leverage McLaren Racing's expertise in the physical world of racing with Racing Unleashed's commanding presence at the forefront of digital motorsport, bringing a revolutionary sports experience to the global racing community through the development of a McLaren Racing Motion Simulator.

This collaboration promises to redefine digital racing by offering a new approach. Harnessing the passion and performance of physical racing alongside the exhilarating digital world of motorsport, RU and McLaren Racing aim to merge their complementary strengths, making the thrill of sim racing better than ever before.

Forever Forward meets the most engaging motorsport

With McLaren Racing’s 'Forever Forward' ethos driving performance and innovation, and Racing Unleashed’s mission to deliver 'The Most Engaging Motorsport', this partnership stands as a bold declaration of the future of racing. Both companies share an ambitious vision of pushing the boundaries of the racing experience, creating a platform that blends the adrenaline of high-speed racing with cutting-edge digital advancements.

Dr. Florian Huerlimann, CTO, Racing Unleashed, said:

“Racing Unleashed will be developing the official McLaren Racing Motion Simulator, set to launch early next year. This partnership creates an immersive racing experience that will redefine how fans engage with the sport, blending performance and technology like never before.”

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said:

“We’re thrilled to be working with Racing Unleashed to be able to bring a new experience to racing fans. It’s an exciting proposition to be replicating our race cars for the sim space and give users an extremely accurate representation of what it is like to drive the real thing.”

Together, McLaren Racing and Racing Unleashed are committed to driving forward a new era of, exciting and performance-driven racing experiences, making it possible for fans across the world to engage with the sport like never before.

Scope of the project

This partnership aims to deliver the most innovative and cutting-edge racing simulators, not only for racing drivers but also for fans worldwide. By creating state-of-the-art simulators that mirror the precision and adrenaline of real-world racing, Racing Unleashed and McLaren Racing are setting a new standard for simulator racing. These simulators will bring the thrill of motorsport to a global audience, offering an authentic and exhilarating racing experience, no matter their skill level or location.