Monster Energy
Monster Energy is a leading marketer and distributor of energy drinks and alternative beverages. The multi-year partnership with McLaren sees Monster Energy entering a new racing chapter in Formula 1, continuing its journey in motorsport sponsorship. Renowned for enhancing fan experiences, Monster Energy will collaborate with McLaren to create exciting activations and original content.
Monster Energy is more than an energy drink, it is a way of living. At Monster, we like to think out of the box and do things differently. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire. We celebrate with our fans! We are a brand that represents being the best at what we do.
Believing in authenticity and the core of values of sport, Monster Energy excels in the most varied disciplines: from Formula 1 to off-road, from MotoGP to Speedway and Rallycross, motocross, Superbikes, MMA, BMX, surf, snowboard, ski, skateboard but also the rock and roll scene.