
McLAREN Racing announces extension of Logitech G partnership with the McLAREN Formula 1 Team and McLAREN Shadow Esports Team
The two brands continue to blur the lines between virtual and real-world racing

McLaren Racing has today announced the extension of its partnership with Logitech G, a leading innovator of gaming technologies, as the Official Gaming Wheels & Pedals Partner of the McLaren Formula 1 Team and McLaren Shadow Esports Team.
The extension of the partnership, which began in 2017, will see the two brands continue to blur the lines between virtual and real-world racing and create a more accessible racing experience. Logitech supported McLaren Shadow during their Constructors’ and Drivers’ Championship victories in the 2022 F1 Esports Series.
As part of the extension, the Logitech McLaren G Challenge will be back at the end of this year for another exciting sim racing season. The Logitech McLaren G Challenge will see individuals continue to compete for unique and money-can’t-buy prizes – including driver meet-and-greets and other exclusive experiences.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said:
“Sim racing continues to go from strength to strength, so we’re thrilled to be extending our partnership with Logitech and continue to create a strong experience both for our McLaren Shadow Team and the more than 100,000 competitors who have taken part in the Logitech McLaren G Challenge to date.”
Robin Piispanen, Global Head of Simulation & Console, Logitech G, said:
"For years, McLaren has been a key partner in the success of the G Challenge, helping to elevate prizing by supporting our grand prize race experience and sharing the event with millions of racing fans around the world. This collaboration underscores sim racing as a gateway to the sport and helps Logitech G achieve its goal of bringing heart-pounding, competitive simulation experiences to more homes than ever before."