McLaren Racing announces Liquid I.V.® as an Official Partner

McLaren Racing today announced a multi-year partnership with Liquid I.V., who joins as an Official Partner of the McLaren Mastercard Formula 1 Team, McLaren F1 Academy and Arrow McLaren IndyCar Team.

The partnership launches at McLaren Racing Live: Miami, taking place 29 April – 3 May 2026, where McLaren will kick off celebrations for our 1,000^th Grand Prix campaign. Fans on site will have the opportunity to experience the partnership first-hand at the McLaren fan fest where Liquid I.V.’s Hydratruck will be sampling its Hydration Multiplier® Sugar-Free flavours.

The partnership brings Liquid I.V. into the heart of McLaren’s race-week activity throughout the season, supporting the team’s day-to-day functional hydration needs with products formulated to maintain hydration levels in demanding conditions. The partnership will also explore opportunities for collaboration between McLaren Racing team experts and Liquid I.V.’s science and product teams, strengthening shared learnings around routine and functional hydration across demanding travel and event environments.

Brittany Shaw, Vice President of Integrated Marketing for Liquid I.V., said:

“Both Liquid I.V. and McLaren Racing share a commitment to functional hydration, which is why we’re thrilled to be on board as an official partner to the McLaren family. Racing demands precision, and hydration is a core part of that. We’re proud to offer our science-backed hydration solutions that hydrate faster than water alone to support the team, from the drivers to the pit crew to the loyal fans watching trackside or at home, as they face demanding elements such as extreme heat, travel, and high-pressure moments to perform at their best.”

As part of the partnership, Liquid I.V. branding will be featured on the McLaren Mastercard F1 Team pit crew helmets, on the overalls of McLaren F1 Academy Driver, Ella Lloyd, as well as other team touchpoints. Throughout 2026 and beyond, Liquid I.V. Hydration Multiplier® Sugar-Free products will be available within the McLaren Mastercard F1 Team Hub and Priceless Lounge.

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said:

“We’re proud to welcome Liquid I.V. to the McLaren Racing family. As we kick start our 1,000^th Grand Prix campaign in Miami, it’s the perfect moment to bring a brand that is already familiar among fans into our race week environment. Together, we’ll connect with audiences across North America through meaningful, lifestyle driven moments that celebrate the energy and excitement of our sport.”