2 March 2026 15:00 (UTC)
"Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step"
McLaren today announces the launch of an exciting new venture, McLaren Golf. Uniting the shared high‑performance philosophy of McLaren Racing and McLaren Automotive, this pioneering endeavour will deliver a new benchmark for golf equipment, engineered to McLaren’s exacting standards. This launch will extend McLaren’s DNA – built on decades of experience in elite motorsport and supercar engineering – into a new category, led by a dedicated team of golf-industry experts and world-class engineering minds.
McLaren Golf will push the boundaries of equipment design and manufacturing to unlock new levels of precision for golfers driven by the same endless pursuit of performance.
“McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA, and embedding it in a new sporting arena. We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.”
“McLaren has always turned technical excellence into extraordinary experiences. We’re bringing that same philosophy and applying it to our new venture, McLaren Golf. We’re creating equipment that is beautifully engineered, meticulously refined and unmistakably McLaren.”
“At McLaren Racing, we’re driven by performance and the pursuit of excellence in everything we do. Taking our benchmark‑setting engineering standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience.” This new chapter of McLaren begins on 29 April with the full launch of McLaren Golf and its first products. More information will follow at that time.
