McLaren Racing has today announced a new partnership with Garena, a global games developer and publisher, for an upcoming in-game collaboration.
The partnership will deliver on both companies’ shared belief to offer creative and engaging experiences to its community of fans across racing and gaming. Fans can look forward to seeing McLaren’s Formula 1 racing driver, Lando Norris, playing a key role as part of the collaboration.
Jason Ng, Vice President, Strategic Partnerships of Garena, said:
“McLaren is one of the most successful sports brands in motorsport. We are glad to be able to work with some of the best minds in the industry through this partnership.”
Mark Waller, Chief Commercial Officer, McLaren Racing, said:
“2020 was a year that brought gaming to the forefront for many around the world. Both McLaren and Garena have a track record of creating engaging content for the gaming community. We are delighted to be working together to further our gaming capabilities and provide captivating content for our fan base around the world.”
The partnership is set to come to life for players towards the middle of 2021. More details to be shared in the coming months.