McLaren Racing has today announced a collaboration with luxury fashion brand, R H U D E, to produce a set of exclusive capsule collections launching throughout the 2021 Formula 1 season. The collections will reimagine the powerful stories and iconography of McLaren’s renowned Formula 1 history, conveying the style and energy of racing into innovative and progressive designs.
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements showcased as ready-to-wear and tailored collections. R H U D E’s journey chronicles the evolution of a man from adolescence to maturity, a narrative reflected in each collection with both the Creative Director and brand continuing to grow its expanding global fanbase.
McLaren and R H U D E will bring the brands’ pioneering ideals and unique history together to form a collaboration that will pay homage to racing legend Bruce McLaren, as seen through the lens of modern luxury and Rhuigi’s own respect for Formula 1, resulting in a unique fusion of sport and fashion.
A selection of pieces from the first capsule collection will feature in the 2021 Paris Fashion Week in the R H U D E Fall and Winter 2021 collection, Storms Never Last. The official launch for the first R H U D E x McLaren collection is set for Summer 2021 with an exclusive fan digital preview to be announced.
Rhuigi Villaseñor, Founder & Creative Director, R H U D E said:
“My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project. This collection will pay homage to Bruce McLaren and the iconic history of the McLaren F1 team. Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the R H U D E x McLaren collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.”
Ben Priest, Senior Vice President, Partnership Development - Americas, McLaren Racing said:
“McLaren Racing’s collaboration with R H U D E is an exciting step as we continue to engage a global fanbase. R H U D E has a finger on the pulse of culture & lifestyle in America, and we’re delighted to collaborate with Rhuigi as he draws inspiration from our iconic brand history and reimagines trackside style for this set of collections.”
Learn more about R H U D E here.