The McLaren App brings fans closer to the team both on and off-the-track. The app was developed following intensive research with the team’s core fanbase to ensure the best possible user experience and the most engaging content.

It offers users exclusive behind-the-scenes access to Grand Prix race weekends and beyond. Fans will also have access to race and driver insights, social conversations, live polls and race reports as well as regular Q&As and live chats with key members of the McLaren team; including engineers, team management, pit crew and more.

Fans will also have the chance to win experiences, including the opportunity to meet the team, visit the iconic McLaren Technology Centre and win official McLaren merchandise.

This app is part of McLaren’s ongoing strategy to connect with fans through digital, social and fan engagement programmes, to deepen engagement with existing fans as well as exploring new ways to recruit new fans into the team.

Rob Bloom, Group Digital Director at McLaren, commented:

“Our fans are the lifeblood of the team and their passion drives us fearlessly forward. They travel the world, support the team at-track, from their homes and across digital and social channels. We see mobile as the direct route to connect fans with the team, and this new app rewards our most passionate fans through unique insight, exclusive access and surprise and delight moments.

“We’re looking forward to growing the app over time, and further engaging our community for feedback on what they’d like to see more of to bring fans even closer to the team.”

The McLaren App is available to download on iOS and Android.

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