McLaren Racing has today announced multi-national lottery operator Allwyn as an Official Partner of the McLaren Formula 1 Team, McLaren Shadow F1 Sim Racing Team, and McLaren F1 Academy.

Like McLaren, Allwyn holds characteristics of excellence, high-performance and innovation at its core and the partnership will help both brands further their appeal to global audiences.

The leading multi-national lottery operator, with brands across seven markets in Europe and the United States, joins McLaren Racing with the aim of strengthening its connection with fans and further building its brand awareness through the global platform of motorsport.

The partnership forms part of Allwyn’s strategy for driving responsible gaming through targeted campaigns and further supports the brand, with Allwyn having also recently announced a partnership with Formula 1.

Zak Brown, CEO, McLaren Racing, said:

“We are delighted to welcome Allwyn to the McLaren Racing family. Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team - and the sport - is going from strength to strength. We’re excited to go racing together.”

Karel Komarek, Founder, Allwyn, said:

“This exciting partnership - alongside the partnership we announced earlier this week with F1 - is a big step forward on Allwyn’s journey to expand its business and brand globally. Our collaboration with McLaren benefits from a shared drive to thrive, fuelled by technology and with innovation at its heart; characteristics that will continue to power Allwyn’s global development.”

Robert Chvátal, CEO, Allwyn, said:

“McLaren is an iconic name in Formula 1, with huge international appeal. It is one of the most successful racing teams in the world - with incredibly exciting drivers. We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play. We know that McLaren, like the wider world of Formula 1, also prioritises safety and responsibility. We look forward to working together to realise our shared ambition of a world full of winning moments.”

Allwyn branding will feature on multiple team assets, including on the race cars and overalls of McLaren F1 Team drivers Lando Norris and Oscar Piastri, as well as touchpoints across the McLaren Shadow F1 Sim Racing Team and McLaren F1 Academy.