McLaren launches new Pinterest channel
McLaren is pleased to announce our launch onto Pinterest, the visual bookmarking tool that helps you discover and save creative ideas.
Whether it’s stunning photography, insightful infographics or gripping GIFs, Pinterest offers fans the opportunity to explore all things McLaren, inside and outside of Grand Prix weekends.
What’s more, it puts the power into hands of the fans; you can discover, pin and share the content that matters most to you.
Speaking of the launch, Rob Bloom, Group Head of Digital and Social Media, said:
“The expansion into Pinterest reflects McLaren's ongoing ambition to connect with our fans across the globe, and provide content that unlocks every fan’s individual passion, across a range of channels.
“Building upon our recent launch on Snapchat, the McLaren Pinterest channel will offer a unique collection of content, whether that be around the beauty of F1, the technology story, or unrivalled access to the team.
“As we head into the 2016 FIA Formula 1 season, our fans can look forward to the most interactive and engaging season in our history across McLaren and our partners’ digital and social media channels.”
Get set for the 2016 FIA Formula One World Championship by following McLaren across social and digital media:
