McLaren Racing has today announced the launch of McLaren HomeFest, a virtual fan festival in celebration of Formula 1’s 70th Anniversary Grand Prix. The activation, which will be hosted across McLaren's digital channels, will reimagine the famous Silverstone atmosphere through a line-up of unique content and live music sets for fans to enjoy from home.
As one of the biggest races on the calendar welcoming more than 300,000 F1 fans from around the world each year, Silverstone circuit is renowned for its festival atmosphere and with races currently behind closed doors due to the covid-19 pandemic, McLaren will bring fans a blend of unique content and live music to bring some of the festival atmosphere into their home.
Across McLaren’s channels, including the McLaren App, there will be exclusive giveaways, behind-the-scenes access and interactive content from Silverstone throughout the week. In a first for any F1 team, McLaren will also invite 500 fans to take a seat in its virtual grandstand and give them the opportunity to speak directly with drivers Carlos Sainz and Lando Norris right before the race.
As part of McLaren HomeFest, McLaren’s Principal Partner, VELO, will throw the official afterparty hosted on VELO's YouTube channel at 6pm BST on Sunday 9 August, which will see VELO bring live performances from iconic British artists to fans. The event will be kicked off by DJ duo and festival veterans Stanton Warriors, performing live from the home of McLaren in the UK. VELO will then present ‘70 in 70 by Carl Cox’, with the multi award-winning DJ legend taking to the decks for a 70-minute set. The event will bring together music and racing fans, with a host of additional exclusive content on the Maze by VELO platform.
Mark Waller, Managing Director of Sales and Marketing, McLaren Racing said:
“Silverstone is McLaren’s home track and one of the most iconic Formula 1 venues on the calendar. The absence of fans leaves a big hole in the famous Silverstone atmosphere. While we can’t change this, we want to give fans a way to recreate the special Silverstone spirit and celebrate its status as the home of the very first world championship race on Formula 1’s 70th Anniversary Grand Prix weekend.”
Paul Lageweg, New Categories Director, BAT said:
“VELO is designed to be enjoyed anytime and anywhere so it perfectly captures the spirit of our afterparty with McLaren Racing – bringing together fans of motorsport and music whilst the racing remains behind closed doors during these unprecedented times. What better way to celebrate our global partnership with McLaren Racing and Formula 1’s 70th Anniversary Grand Prix than seeing some of the biggest British names on the DJ scene perform live for all to enjoy.”
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