Seamless Digital
Seamless Digital is the brainchild of highly respected and trusted Formula 1 entrepreneur and inventor Mark Turner. The company’s pioneering technology platform enables Digital- Out-of-Home (DOOH) advertising to be applied to mobile items. The patented hardware, and software allow real-time control of digital media inventory across networks.
The result is situational relevancy for advertisers, providing content and information that is specific to the location, time, and audience. The seamless integration means the lightweight reflective displays are invisible when not in use, allowing them to remain completely camouflaged within their original environment.
Seamless Digital are proud to partner with McLaren, a world-class technology company rich in history of innovations and technical collaborations. And together, we are proud to showcase this technology within F1, signifying the start of a new era of Mobile-Digital Out-of-Home (MDOOH).
Seamless Digital is part of Silverstone Paint Technology (SPT). Founded in late 2008, the business has grown to become the largest paint facility within Formula 1 – and the all-round market leader for high-performance paint technology and coatings. This season, 70 per cent of the F1 grid is serviced by SPT.
SPT’s leading-edge technology has led to the company becoming Official Technical Partner of INEOS Grenadiers (formerly Team Sky) and high-performance projects with Tour de France winning bikes and British Cycling’s gold medal haul at the Rio Olympics.
Case Study: Where digital marketing meets F1 high performance