McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022.
The relationship with OKX will support the team’s global fan experience, providing fans with exciting opportunities and product innovations to bring fans closer to the action.
The partnership unites two global brands who value innovation and accessibility, with McLaren’s fan engagement programme always evolving to bring people closer to the team.
From the 2022 Miami Grand Prix, OKX branding will be carried on the McLaren MCL36 F1 cars, on the helmets of McLaren F1 drivers Lando Norris and Daniel Ricciardo, and on the McLaren F1 Team kit and McLaren Shadow Team kit.
Zak Brown, CEO, McLaren Racing, said:
“We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all new levels.”
Haider Rafique, Chief Marketing Officer, OKX, said:
“The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”