Lewis Hamilton went underground yesterday to launch Diageo’s Responsible Drinking Campaign and their sponsorship of free travel around the UK capital on New Year’s Eve.

Thanks to Vodafone McLaren Mercedes partner Diageo, Londoners will be able to party and get home safely, with free travel from 23:45 on New Year’s Eve until 04:30 on New Year’s Day on the capital’s transport services including tube trains, buses and trams, and on London overground trains until their last service of the night. At selected central London Underground stations Diageo will be giving out top tips and free bottles of water on some of the busiest party nights of the year.

Speaking at the launch Lewis said: “New Year's Eve is a special time for people to enjoy and celebrate with family and friends.  Diageo’s sponsorship of free New Year’s Eve travel on London’s public transport network this New Year’s Eve is a great gesture to make it a little easier for Londoners and visitors to the capital to enjoy their evening and get home safely.  I hope everyone has a fantastic time."

London Mayor Boris Johnson described the deal as “fantastic” for partygoers. “London has a tremendous amount to offer over the festive period and this will allow people to welcome in the New Year in the world’s most fantastic city, and still get home cheaply and safely, late into the night.”