A global consumer technology brand, Logitech is an Official Partner of the McLaren Formula 1 team.
Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and distribution in more than 100 countries worldwide. Logitech has become synonymous with bringing people together through the digital experiences they care about.
Logitech designs products that have an everyday place in people's lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through computing, gaming and video collaboration. Brands of Logitech include Jaybird, Logitech G and Ultimate Ears. The company was founded in 1981, and has a headquarters in Lausanne, Switzerland.
The Logitech brand features on the cockpit surrounds of the MCL34, the gloves of Norris and Sainz, and the Logitech G logo features on the MCL34 steering wheel. The partnership has a broad scope encompassing a wide range of opportunities within many of Logitech’s core sectors, including computing, gaming and video.
President and CEO of Logitech, Bracken Darrell says: "This collaboration was built on traits that Logitech and McLaren share: technological innovation that helps people achieve more, and passion for what we do."
Zak Brown, Executive Director of McLaren Group, adds: “We’re delighted to have such an important brand in the consumer technology sector be a part of our team. McLaren is a team synonymous with innovation and the relentless pursuit of technological evolution, and Logitech shares this ethos and hunger for development to enhance the way we go about our daily lives – whether personally or professionally – to be more productive and more rewarding.”