We've relaunched the McLaren website by introducing TEAMStream.
A dynamic, ever-changing online feed, continually being updated with a stream of new, modular content, TEAMStream will keep you updated about the team at every step of the Formula 1 journey.
TEAMStream reflects the relentless yet variable pace of a grand prix season, immersing fans into the heart of the team with a series of updates, stories, rich media and social integration, all accessible within a single feed.
For McLaren’s fans, TEAMStream will maintain McLaren.com’s high standards of editorial and photographic content. But it will go further, integrating social media, adding additional contextual commentary and sharing fan content. We’ll even invite you to join us online as guest commentators inside and outside of grand prix weekends - watch this space for more.
You can also look forward to more from our partners across the season through interesting and interactive content.
Today’s launch marks the start of the journey for TEAMStream: it will grow and evolve over time, with new functions and modules being added to enrich the experience.
Speaking of the launch of TEAMStream, McLaren Technology Group Executive Director, Zak Brown, said:
“At McLaren, we’re all about putting our fans first, and I’m enormously proud that we’ve redesigned our website with an approach that puts our fans front and centre.
“The essence of Formula 1 across digital and social media is the constant delivery of information and entertainment, so the introduction of TEAMStream is particularly timely, and will really resonate with our fans, who are constantly monitoring our feeds for updates and info.
“For our partners, it offers the opportunity to provide deeper and more engaging content. And all of this comes without any let-up in the content that’s made our website the benchmark of the sport – superbly written features, columns and blogs, and incredible photographic and video content.”
McLaren Group Head of Digital & Social Media, Rob Bloom, said:
“McLaren’s digital engagement strategy focuses on bridging the proximity gap between the team and our fans – and TEAMStream marks a further step towards enhancing that connection.
“Working with our agency, Havas London, we’ve developed a platform that enables McLaren, our fans and our partners to celebrate the moments that make up a Formula 1 season, creating the richest and most engaging online experience on the Formula 1 grid.
“Our fans can look forward to more exciting initiatives to follow during 2017."