McLaren sharpens partnership marketing focus with appointment of Matt Dennington
McLaren Technology Group has appointed Matt Dennington as Group Director, Partner Strategy – working across McLaren Racing and McLaren Applied Technologies. Matt will report to McLaren Technology Group's Chief Marketing Officer, John Allert.
Matt will lead a newly formed Partner Strategy and Insight team, working with McLaren’s Partner Activation team and the Group’s partners to maximise the value of their investment in McLaren’s ever expanding marketing platform.
John Allert commented:
“Matt’s knowledge of the sports marketing landscape gives him a keen eye for value creation and ways in which our partners can innovate. Working in tandem with our already potent Partner Activation team, and impressive group of marketing experts, Matt’s mission is to leave no stone unturned in maximising our partners’ return on investment.”
Matt has more than 17 years’ experience in sport and entertainment, working with and for some of the world’s biggest and most exciting sports, consumer and technology brands.
Matt joined motorsport marketing agency JMI (now CSM Sport and Entertainment) six years ago to oversee global brand partnerships in Formula 1 and Formula E. More recently his remit expanded across all of the agency’s sports properties in his role as Head of Client and Business Development for its Brands division.
Previous to Matt’s time at CSM, he led partnerships and athlete marketing for Red Bull in the UK.
Matt’s appointment further underlines McLaren’s partner-first business philosophy, and its continuing drive to enhance McLaren’s position as an iconic sports and technology brand.
Matt is no stranger to McLaren, having worked closely with the Group and a number of its partners in recent years - including Diageo and Johnnie Walker, GlaxoSmithKline and NTT Communications. He starts at McLaren on 1 October.