Ben Priest joins McLaren to spearhead US commercial and Partner development efforts
McLaren has hired Ben Priest as Vice President, Americas - Partnership Development, to spearhead a renewed focus on landing key business in the US.
Based in New York and reporting to CEO Ekrem Sami, Ben joins the Partner Development team at McLaren Marketing, the global sports and technology brand’s dedicated in-house activation agency.
Tasked with developing innovative partnerships for McLaren throughout his territory, with a particular focus on Silicon Valley as the spiritual heart of the US technology and innovation industry, Ben brings to McLaren his considerable marketing agency expertise.
Most recently Vice President of Business Development at a leading New York agency that represents many iconic athletes, Ben has spent the majority of his career in motorsport. After co-founding his own agency, he previously led the North America Partnership Development division for JMI, the largest global motorsport marketing agency, and was involved in consulting the entry to motor racing for several of the most prominent new brands in recent years.
His appointment forms a key part of an ambitious global marketing strategy aimed at utilising the global reach and power of McLaren as an iconic sports and technology brand that now includes its fast-growing McLaren Applied Technologies business.
Zak Brown, executive director for McLaren said: “I’d like to welcome Ben to McLaren as part of our ambitious global marketing strategy. He brings with him considerable expertise that will help us unlock new business in the US and, in particular Silicon Valley, where there are fantastic, untapped opportunities for our brand.”
Ben said: "I'm extremely excited and proud to be joining the team at McLaren. I have a great deal of respect for the company both as a race team and, increasingly, as an exciting technology brand with innovation at the heart of everything we do. North America, and the US in particular, presents a fantastic growth opportunity for us, and one which I’m already very focussed on exploring.”