Innovation resides at the heart of the McLaren Group. Competing in the most technologically advanced racing series in the world requires dedication, creativity and a microscopic attention to detail. In Formula 1, if you’re not innovating you’re going backwards.
McLaren Racing formulates and delivers an upgrade to the McLaren MCL35M every 17 minutes, 24 hours a day, seven days a week, and analyses 6.5 billion pieces of data from both cars over a race to work out where further improvements may lie.
The relentless rate of development needed to remain at the pinnacle of motorsport has become second nature to a company that has been competing for over 50 years, and is now seeded into every McLaren activity. Indeed, pioneering discovery and honing applications - the day-to-day stock-in-trade of the Group - are also delivering real-world benefits outside of motor racing.
McLaren Applied harnesses the innovative technologies developed from decades of elite competition in Formula 1, and applies it to industries as diverse as health, public transport, automotive and motorsport.
The design and innovation company’s unique approach to high-performance product development has also resulted in partnerships with blue chip companies, including pharmaceutical giant GSK, and most recently, Deloitte, the business advisory firm. Together, the two companies will collaborate to build innovative data-driven business products designed to address complex, industry-wide challenges.
McLaren Automotive, meanwhile, is similarly committed to innovation. The McLaren P1™ exploits the company’s proven capabilities in aerodynamics and lightweight carbon fibre to offer groundbreaking levels of performance combined with high levels of efficiency.
The car’s electric motor, developed under the aegis of McLaren Applied, cuts fuel consumption in urban areas, while also providing instant torque. It is, in fact, the very same motor that will soon power every car in the new Formula E racing series, and will no doubt influence the design (and popularity) of the electric vehicles of tomorrow.