Johnnie Walker presents #JoyWillTakeYouFurther
In the modern world, how do we best measure success?
With the biggest house, the flashiest car, or the most exclusive handbag or pair of sneakers?
No, we shouldn’t think of success as the culmination of years and years of hard graft. It’s not a destination arrived at through sweat, tears and toil; it’s a joyful journey, a general outlook that fuels us and helps us to move ahead in the world.
Think of it this way: being happy makes you achieve more.
For Johnnie Walker, this philosophy is hugely important. Their ambassadors, such as Jenson Button and Jude Law, are extraordinary people, whose passion, commitment and sense of fun have played a key part in shaping not only who they are, but what they’ve achieved.
Their positive outlook has led to them being featured in a new global campaign from the whisky brand entitled #JoyWillTakeYouFurther. They feature alongside a range of other unique individuals including Chinese actor Zhao Wei, US alternative rock band OK Go, Mexican fashion model Montserrat Oliver, and Dutch artists Haas & Hahn, who have painted inspirational, vividly coloured murals on the walls of Rio de Janeiro’s favelas.
“Throughout my career I’ve had to have joy to succeed,” explained Jenson. “Because I love this sport so much, I feel that I've been able to enjoy the good times – and when things have been harder, I've been able to find a way out of the situation, be more positive, and help the team move forward.”
To discover more about flipping the formula to success visit http://www.johnniewalker.com