McLaren-Honda today announces the extension of its corporate partnership with leading global hospitality company Hilton Worldwide by an additional year until the end of 2019. The renewal coincides with the 10th anniversary of the partnership, which began in the autumn of 2005, and will be marked by ‘Hilton.com – book direct’ sidepod branding on the McLaren-Honda MP4-30s at two strategically key races – the US Grand Prix, in Austin, Texas, starting this weekend and the Mexican Grand Prix, which returns to the F1 calendar after a 23-year absence, in Mexico City. ‘
Speaking about the new deal, Aligi Gardenghi, vice-president marketing, Europe, Middle East & Africa, Hilton Worldwide, said, “We are delighted to be extending our partnership with McLaren-Honda, providing the team with a home from home at the majority of race locations they travel to across our 4,440 hotels worldwide.
“It is through key partnerships like this that we continue to be able to offer our Hilton HHonors members exciting, authentic, and once-in-a-lifetime experiences which they can use their points to redeem through our Hilton HHonors auction site.”
McLaren Technology Group Chairman and CEO, Ron Dennis, added, “It’s extremely satisfying to see a global player such as Hilton underline its confidence and commitment to the McLaren brand by signing a renewal through until the end of 2019. That really emphasises the importance we place on nurturing and building long-term relationships with like-minded corporate partners.
“This is an exciting period of growth for the racing organisation, and this announcement clearly demonstrates the enduring appeal and longevity of McLaren. It is one of the sports world’s most enduring and iconic brands.”
Hilton HHonors members always get the lowest price with the Best Price Guarantee, along with HHonors Points, digital check-in and no booking fees only when they book directly through Hilton. To become an HHonors member, visit HHonors.com