McLaren works with Alice Made This to mark 50 years of F1
McLaren entered Formula 1 in 1966 under the leadership of Bruce McLaren. For 50 years, we have been one of the most successful teams in Formula 1 history. To commemorate this anniversary, we are giving our supporters the chance to own a part of that history. Using genuine car components, we have partnered with Alice Made This, and created a number of specially designed accessories.
The project began with Alice Made This delving through the McLaren archives for parts from unique cars that also offered interesting materials, forms and details. From this, we created a set of limited edition cufflinks and a keyring.
Designed by the award-winning British accessories brand Alice Made This, our unique McLaren parts have been integrated with precision technology into these limited edition products.
Championing engineering and innovation in Britain, we are proud to bring to life a part of our history using these methods.
Each McLaren component has been hand selected for its suitability and heritage so it can be translated into clean, precise, honest and refined accessories. The process starts with initial concept sketches, and is developed using 3D printing techniques to fully understand and access proportions. Finally, we match material quality with product function, and through precision turned technology manufacture the item in our factory in Hertford.
Alice Made This
Alice Made This is refining industry. A clean and precise accessories brand informed by British industrial history and inspired by engineering, machines and materials. Alice Made This products reveal the human elements and processes behind materials and manufacturing in Britain. Current factories include aerospace, nanotechnology and Formula 1 part innovators; a marine rope making institution; a London based casting house with a royal warrant; and two of the finest and longest standing British military manufacturers for hardware and embroidery.