McLaren Applied

VIRTUAL PRODUCT DEVELOPMENT

We deliver extraordinary performance to the world by creating digital twins of complex physical assets and operational systems, which give us an unlimited ability to optimise real-world performance.

Our goal is to create digital twins that reflect the physical situation so accurately and robustly that they become inherently trusted as the master of the real – the digital master; directing, coordinating and supporting humans to make better decisions, faster, and deliver extraordinary levels of speed, efficiency and performance.

By deriving detailed insight on people, assets and systems, we can help you understand complex environments, optimise operational decision making, and undertake the data-driven design of products and solutions.

Learn more about simulation

At McLaren Applied, virtual product development covers every aspect of the product lifecycle, from the very beginning of the development process all the way through to when the product is in service.

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