AUTOMOTIVE
We deliver advantage by empowering automakers to push the boundaries of performance; driving product innovation and differentiation that puts them ahead of the curve.
From our high-integrity control systems and F1-derived simulation tools, to accelerating the industry’s transition into electrification, we have pioneered a better future in automotive for over three decades.
Telemetry, Control and Analytics
Electrification
McLaren Applied’s proven track record in engineering high-performance automotive components is accelerating the industry’s transition into electrification.
Virtual Product Development
Twenty years after pioneering the use of simulation in Formula 1, McLaren Applied continues to lead on development in the automotive space.
Our Vehicle Dynamics Simulator (VDS) enables automakers and tier one suppliers to develop vehicles faster and at reduced cost compared to traditional R&D methods, delivering competitive advantage.
The VDS delivers outstanding dynamic response and its broad frequency bandwidth gives drivers the closest experience to driving a real car.
