Lightness doesn’t have to come at the expense of sophistication. We first demonstrated this over a quarter of a century ago when we created a host of advanced weight-saving measures for our MP4/8 Formula 1 car, including a bespoke lightweight dashboard, to generate a competitive advantage in a season in which we were running a customer engine. Ayrton Senna’s legendary 1993 European Grand Prix victory, among others, stands as a testament to this approach.
We have remained at the cutting edge of in-car display technology ever since, and currently offer a range of options to suit every application – from club racing to top-level single-seaters and sportscars. Our flagship model, featuring a fully customisable, large-format multi-function colour screen, is used throughout the Formula 1 grid and proved week in, week out, in front of a worldwide audience.
Now the Monster Energy NASCAR Cup Series – to which we already act as sole supplier of Engine Control Units – has adopted our display technology as it boldly breaks from a long tradition of using only analogue instruments. Reflecting the growing confidence NASCAR has in McLaren products, moving to digital displays enables the Monster Energy Cup to remain road-relevant in the changing car market while preserving the close competition for which the series is famed.
The displays we build for the Monster Energy NASCAR Cup Series are future-proofed – they include the facility to register inputs from on-car sensors such as tyre-pressure monitors, for instance – and are fully customisable, but in a sandboxed form offering no scope for competitors to create unfair advantages for themselves.
We established a regional office in North Carolina, the heart of NASCAR country, shortly after our first involvement in the series as an alternator supplier in 2005. Engineers based there wrote the software for the displays, and our location – just minutes away from NASCAR’s headquarters – enabled us to furnish a seamless transition.
Advanced technology with the personal touch: that’s what makes McLaren Applied different. When our customers want to make a big, bold leap, we’re right there with them.