McLaren Applied


McLaren recognised long ago that in a sporting landscape dictated by marginal gains, human performance is as vital as technological excellence – because even the most carefully optimised machine is only as effective as the person operating it.

Advanced capabilities in data science, simulation, materials science, and human performance developed on the race track can now be harnessed to deliver extraordinary performance off it.

Nowhere was the extraordinary transfer of F1 insight into quantifiable human performance demonstrated better than at the 2012 Olympics, where McLaren Applied worked with UK Sport to prepare Britain’s athletes for elite competition. Our involvement spanned multiple disciplines and, of the 65 medals won by the British team during the 2012 Summer Games, half were claimed in sports where McLaren Applied was active.

Our proven track record of unlocking and delivering extraordinary human performance includes designing Lizzy Yarnold’s skeleton sled which she used to win gold on at the 2014 Winter Olympics in Sochi. The finished sled design gave Yarnold the tools she needed to go fastest in each of her four runs and take victory in Sochi by a cumulative 0.97 seconds – that’s an even bigger margin in Skeleton that it would be in Formula 1.

Lizzy Yarnold won gold at the 2014 Winter Olympics in Sochi
Lizzy Yarnold won gold at the 2014 Winter Olympics in Sochi

In 2011 cycling legend Mark Cavendish claimed the coveted green jersey in the Tour de France riding a Specialized S-Works + McLaren Venge, a highly advanced road racing bicycle combining the technical excellence of Specialized and McLaren.

“In the last six months of research Specialized have learned more about bike dynamics than we have in the last 10 years.”

Mark Cote, Specialized R&D Manager

Rugby, football, athletics and most recently, esports, are just some of the other projects we have been enlisted to extract unrivalled human performance.

We’ve successfully transitioned from understanding the mechanics of a complex racing machine to understand arguably something even more complex – the human being.

And we’re only at the beginning of our journey.

Our mission is to be the world’s leading advanced health technology incubator, working with like-minded partners to create life enhancing technologies.

We have two main elements of enabling technology that underpin everything we do. Firstly, our capabilities in data analytics and advanced devices. Secondly, the possibility of what we can do with the insight into the human being.

Underpinning our abilities to unlock human performance is a model based around four key pillars: movement, nutrition, psychology, and recovery.

Performance Coach Elliot Challifour trains McLaren F1 Driver Stoffel Vandoorne
Performance Coach Elliot Challifour trains McLaren F1 Driver Stoffel Vandoorne

While the present wellness industry model tends to focus on one area, ours is a personalised and holistic approach based on one-to-one coaching, tailoring the four pillars to suit individual needs.

Our human performance journey starts with setting objectives, which are underpinned by data. What do you want to achieve? From breaking Olympic world records to recovering from a serious knee injury, our experts will create a plan which is tailored to the user.

Along the journey, we use our powerful analysis and predictive data platform to measure progress and extract meaningful insight in real-time, while making interventions to accelerate the users’ progress.

Whether you’re racing on-track or in a race to recover from an injury, McLaren Applied can be your competitive advantage.

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