SANTANDER
One of the world’s leading banks with operations in over 40 countries, Santander is a major force in financial services. To make sure our name and achievements are recognised globally, we are proud to have become a corporate sponsor of the Vodafone McLaren Mercedes team, through a long-term partnership starting with the 2007 season.
Formula 1™ delivers a massive global audience, and the worldwide exposure gained through our partnership with the Vodafone McLaren Mercedes team offers the ideal means of driving awareness and increasing the profile of the Santander brand, as we extend our global reach.
Like Vodafone McLaren Mercedes, Santander is ‘always challenging to be the best’, serving 69 million customers through 10,852 branches, more than any other international bank. In the same way, McLaren, with an exceptional track record in Formula 1™, as well as impressive results through its other commercial operations, is perfectly aligned with Santander’s key values of leadership, dynamism, innovation and strength.
As a Corporate Partner, the Santander brand will be highly visible on the team cars, drivers’ helmets, race suits and pit crew uniforms. However, the partnership is also a compelling platform on which to build and enhance relationships with our customers and staff, through hospitality and other promotions.
Operating in more than 40 countries, Santander is the largest financial services company in the Eurozone, with profits of €7.6bn in 2006, up 22% from 2005. Our core businesses throughout Europe and Latin America are retail and wholesale banking, asset management and insurance. Santander is also a dedicated investor in its local communities, and donates some €92m a year to university and education programmes around the world.