McLaren Technology Group strengthens global commercial and partnership team with three new hires
McLaren Technology Group today announces three new important hires, to bolster further its Partnership Development team as it continues to roll out an ambitious new global marketing and commercial strategy.
Looking to target premium brands and commercial opportunities that reflect and strengthen McLaren’s core DNA of motorsport, innovation and technology, the new additions will help drive McLaren’s ambitions across Asia, Europe, and the Middle East and Africa (EMEA).
Dharpan Randhawa joins as Senior Vice President, Partnership Development Asia, alongside Marc-Elie Robert as Senior Vice President, Partnership Development EMEA. In addition, Nick Martin takes on the post of Senior Vice President, Strategic Partnerships.
The three new hires complement the recent arrival of Ben Priest as Vice President, Partnership Development Americas – who is already spearheading McLaren’s commercial operations in the United States – and all four will report directly to Zak Brown, McLaren Technology Group’s Executive Director, who joined in December 2016. In the four months since his arrival, Zak has already restructured McLaren Commercial (which used to be McLaren Marketing); the above appointments represent an important part of that restructure.
Tasked with developing innovative partnerships for McLaren across the world in their respective territories, Dharpan, Marc-Elie and Nick, together with Ben, bring to McLaren a combined commercial and partnership experience of more than four decades, having worked with some of the world’s biggest and most exciting sport, consumer and technology brands.
Having worked previously for Lagardere Sports and Entertainment in a senior sales and corporate partnerships role in Asia, Dharpan will be based in Singapore, where McLaren already has a significant presence in the region through its McLaren Applied Technologies and McLaren Automotive offices in the island city-state traditionally seen as a gateway to the wider Asia-Pacific (APAC) market.
Marc-Elie was until recently Vice President of Global Partnerships at AEG, one of the world’s leading sports and live entertainment companies, responsible for overseeing the Asia division. Prior to that, he worked for LVMH Moët Hennessy, who partner with the McLaren-Honda Formula 1 team through their premium Chandon sparkling wine brand.
Nick joins McLaren from Catalyst Sports and Media, New York, where he was Vice President with a focus on esports investment, advisory, athlete representation, consulting and digital media.
Together with Ben, all three new appointments form a key part of an ambitious new global marketing/commercial strategy aimed at utilising the global reach and power of McLaren as an iconic sports and technology brand that now includes its fast-growing McLaren Applied Technologies business, alongside the global sports marketing platform of the McLaren-Honda Formula 1 team, supported by McLaren’s increasingly successful Automotive business.
Zak Brown, McLaren Technology Group Executive Director, said:
"Given the global draw and enduring power of the McLaren brand, it’s entirely fitting for us to be adding weight to our commercial strategy in key global territories.
"I’m pleased to welcome to our Partnership Development team three such great people in Dharpan, Marc-Elie and Nick, who will help deliver the ambitious global marketing strategy I’m setting out. They’ll each bring their considerable expertise, skills and dedication to complement and support the fantastic team we already have here, as we strive to realise our full commercial potential.
"As a brand, McLaren is unique. Well known for more than half a century for its motorsport successes, and increasingly admired for the excellence of its high-performance sports cars, it’s also now developing into new markets via McLaren Applied Technologies, which exciting operation applies insights, technology and techniques to improve lives in new and diverse business sectors. And our new commercial team is now ready to leverage all of that to achieve marketing success."