2001, two of the leading global Fast Moving Consumer Goods (FMCG) companies, Nestlé SA and The Coca-Cola Company, came together to create Beverage Partners Worldwide. Their mission was to pull together the companies' Ready-To-Drink (RTD) Tea and coffee businesses from across the world in an entrepreneurial joint venture dedicated to tapping the global potential of the two categories.
Over the past three years, lap after lap, BPW has shown its continued commitment to achieving new and greater milestones in the RTD tea and coffee categories. Coupling the strength of its two parent companies and the nimbleness of its entrepreneurial associates, BPW has shown the ability to race ahead in volume as well as geography.
NESCAFÉ Xpress, BPW's RTD coffee brand in Europe, is the RTD coffee category market leader in Europe. NESCAFÉ Xpress is a range of stimulating and great tasting RTD Coffee-based drinks which come in a variety of flavors: Café au Lait, Mocha, Vanilla, Latte Macchiato.
There is a great natural fit between Vodafone McLaren Mercedes and BPW's NESCAFÉ RTD. The Vodafone McLaren Mercedes Formula One racing team truly embodies the soul of the brand: physical stimulation and mental alertness.
Additionally, BPW and the Vodafone McLaren Mercedes Formula One Team both share the same vision about winning and being number one. Our global sponsorship agreement with the Vodafone McLaren Mercedes Formula One racing team also includes a 'Partnership for Excellence'. It is our belief that we can learn much from the team's professionalism and aim for perfection.
www.nescafexpress.com
