The world’s leading mobile telecommunications company, providing a wide range of services including voice and data communication.
Vodafone is title sponsor and 'official mobile partner' of the Vodafone McLaren Mercedes team. This partnership is Vodafone's major global sponsorship and is part of an ongoing commitment to the Formula 1 World Championship, a sport which continues to deliver massive global television coverage and which has significant appeal for Vodafone's consumer and business customers and racing fans around the world.
The title sponsorship, including the team name 'Vodafone McLaren Mercedes' and 'official mobile partner' of the team, continues to give Vodafone dominant title sponsorship branding on the new 2011 cars, drivers' and pit crews' overalls and helmets. As we enter into the fourth season of this partnership the associative rights acquired provide unique opportunities that will continue to raise brand awareness through the team name and branding.
The team partnership delivers a powerful integrated marketing platform through advertising, hospitality, mobile content, handset offers and promotions, as well as exclusive benefits and access for Vodafone customers through innovative activation programmes. There are clear synergies between the attitudes and values of Vodafoneand the McLaren Mercedes team and this will result in an ongoing successful partnership.
Vodafone is the world's leading international mobile communications group with approximately 323 million proportionate customers as of 30 September 2009.Vodafone currently has equity interests in 31 countries across five continents and more than 40 partner networks worldwide.
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