McLaren Group chairman Ron Dennis speaks alongside Rt Hon Vince Cable MP at Financial Times ‘Future of Manufacturing’ conference in London
December 14th 2011
“Ladies and gentlemen, good morning. May I first thank Dick Olver for his perceptions and insights on the challenges and opportunities facing manufacturing industry today. Although many of you here today will, perhaps, know the name McLaren because of our heritage in Formula 1, it’s the other aspects of McLaren that are more relevant today, particularly in light of what the Government has done, and continues to do, in order to re-establish manufacturing as something to be proud of.
“There’s absolutely no doubt in my mind that the UK’s refocus on manufacturing and engineering has not come soon enough. And that re-balancing of our economy away from over-reliance on financial services, makes long-term sense. At McLaren – in all its forms – we’re fully committed to this.
“But why? Because we at McLaren believe passionately in the importance of making things, of manufacturing high-tech, state-of-the-art, premium products. We’re committed to growth, which is good news for jobs, good news for exports and good news for UK plc.
“Over the past 20 years, manufacturing as a percentage of the UK economy fell from just over 18 per cent in 1990 to 11 per cent in 2009. Recent figures have shown small but encouraging signs of improvement, but we must all work to arrest the wider decline. And that’s why McLaren is trying to do its bit to support the rebalancing of the UK economy and, in so doing, we intend to tap in to what is in fact a far more robust tradition, a far grander tradition, than we’ve seen in recent years, with over-reliance on financial and service industries.
“Which is why I was so encouraged to see that where the old £50 note used to carry an image of Sir John Houblon, a banker, the new £50 note carries images of Matthew Boulton and James Watt - two of the greatest figures in the industrial history of Great Britain, whose famous company, Boulton & Watt, engineered and manufactured state-of-the-art steam engines throughout the 19th century.
“I regard this new £50 note as a small but clear indication that manufacturing and engineering are being recognised and prioritised by this Government and I hope that this Government will continue to remove the barriers that hamper British companies’ ability to grow, and that they will incentivise British companies to be successful in the future.
“At McLaren we witnessed first hand just how committed to manufacturing the Government is when, exactly four weeks ago, the Prime Minister officially opened our brand-new McLaren Production Centre in Woking. On the same day the Government announced the Royal Engineering Prize and a few days before that it inaugurated the ‘Make it in Great Britain’ campaign. It’s therefore fair to say that most of us here today can see that the UK’s attitude to manufacturing is changing, as has our own attitude, at McLaren, through a single-minded commitment to innovate.
“We’re constantly looking at what we do and how we do it, again and again and again - and that’s because change sits at the heart of McLaren. We focus everything we do, both on and off the track, on our single ambition: To win.
“Invention is the key to achieving that ambition. It’s about seeing an opportunity, and being the first to optimise it and bring it to production. Because if we don’t, someone else will get there first. And that, ladies and gentlemen, is the uncomplicated secret that drives all of us at McLaren to do things better, and faster: and that includes the team who clean our factories, our apprentices, our mechanics and engineers, our marketers and managers and of course Lewis Hamilton and Jenson Button. We’re focused on innovating to win at everything we do.
- "“We’re constantly looking at what we do and how we do it, again and again and again - and that’s because change sits at the heart of McLaren"
“But winning doesn’t always mean following the traditional path. Sometimes it means daring to try something different. And at McLaren we’ve fostered and built a culture of daring to try new things, by recognising that the best ideas often evolve out of failures. So daring to try something different is in our DNA. It’s what led us 30 years ago to introduce full carbonfibre construction to Formula 1, at a time when our rivals mistrusted it, or refused to invest in it. We then perfected it while our rivals struggled to catch up. Daring to try something different is what led us 20 years ago to use Formula 1 technology to develop our first road car, the McLaren F1 - a record-breaking and iconic ultra-high-performance sports car. Daring to try something different is what has led us, now, to launch Britain’s newest car company, McLaren Automotive, which already employs more than 700 people with more new jobs to come, and supports a supply chain of dozens of high-tech British businesses.
“Until recently, McLaren had never been a full-scale car manufacturer. However, as we ramp up to producing 4000 sports cars every year by the middle of the decade, we’ve learned how to combine Formula 1 know-how with state-of-the-art production techniques, used in one of the world’s most efficient and highest-quality automotive facilities. We’ve innovated, to bring technology and materials to the market that were previously seen only on cars costing three times as much as our new McLaren 12C. Like the McLaren F1 supercar, the 12C was designed utterly without compromise. But while each F1’s carbonfibre chassis required hundreds of hours to lay up, with obvious cost consequences, the 12C’s revolutionary carbonfibre monocell can be built in just four hours. So we can build more of them, more quickly, and sell them at a more competitive price.
“Our ambition to win has also now taken us into new territory. McLaren is now helping other organisations to win, through innovation, in a variety of revolutionary ways. What, for example, does Formula 1 have to do with air traffic control, or prescription drugs research, or even the fitness and competitiveness of our best sportsmen and women? Let me explain.
“On every lap of every grand prix, more than 500 sensors on each of our Formula 1 cars monitor and transmit vital performance metrics, in real time. Over the course of a race weekend we capture more than a billion data points. Processing, understanding and acting immediately on the implications of this data, are critical to our race-winning strategies. So let’s consider the case of an international airport, like Heathrow. Incoming flights spend an average of 20 minutes in a holding pattern, accounting for 30 per cent of the airport’s CO2 emissions, and that figure is almost matched by planes taxi-ing on the ground. An airport running close to capacity may not seem an obvious comparison to a race circuit, but McLaren’s data processing expertise has enabled us to offer a solution. During every grand prix we track the performance and position of every car on the racetrack to pick the optimal time to make our pitstops in order to send our cars back out onto a clear track. Our system processes countless data streams in real time, and shows them as an easily understood graphic, enabling our race strategists to pick exactly the right moment.
“Imagine if that system could be adapted to speed the entire landing cycle of an aeroplane: from the optimum approach pattern, to the fastest journey to the right gate, delivering and picking up passengers and then departing as quickly as possible? Well, it can. The result will be improved customer experience, reduced emissions, and fewer hours of each aircraft engine’s duty cycle wasted between services.
“Imagine if the same systems that remotely monitor the condition of a racing car, could be adapted to monitor the biometrics of a sports team as they train or compete? We’re already doing this with various British Olympic teams and several other British sporting entities, improving performance through training, with real-time monitoring, and enabling coaches to accurately track the movements of each player or athlete.
“Imagine if these incredibly sophisticated monitoring and measuring techniques could be used to expedite research into new prescription drugs? Or in occupational health schemes that help employees to be healthier, happier and more productive? We’re already doing this, through our ground-breaking partnership with GlaxoSmithKline. Imagination goes hand-in-hand with innovation: using advanced technology to turn our ideas into quantifiable business success. That, I firmly believe, is the way forward for the UK economy.
“But education is crucial, too. At McLaren we’re fully supportive of the move to encourage STEM in our schools and colleges - in other words, science, technology, engineering and mathematics - and that’s why McLaren has been a pioneer of the Government’s ‘See Inside Manufacturing’ initiative, which has encouraged schoolchildren to come to McLaren to see and be inspired by what they can achieve if they study STEM subjects at school. In fact we organised our own ‘McLaren Manufacturing Challenge’ as part of ‘See Inside Manufacturing’, to inspire local schoolchildren to dare to try and to see what can be accomplished through ambition, dedication and teamwork.
“So, in summary, I hope that by explaining what and how we do things at McLaren I’ve given you an insight into how, for us, a single-minded focus on winning through innovation and change is transforming our business. And by daring to try, we’ve not only seen how we can do things better in our own core business but we’ve also found the strength to explore uncharted commercial territory in new areas of business. In so doing, we’ve fostered a culture of innovation and change.
“Against the current backdrop of economic uncertainty, that’s a story that demonstrates an indisputable truth; that investment in manufacturing and innovation is not only vital to the UK economy but it’s something we can proud of too. Thank you.”